Learn How You Can Design Your Website So That You Can Constantly Generate Leads
One of your biggest issues, if you’re like most businesses, is figuring out how to create more leads from your website. Understanding how to track website leads and properly generating leads are two of the most effective strategies to expand your current customer base and attract new ones.
A website is judged on a number of criteria, including copy, design, quality, and usability. If something seems wrong to the visitor, he or she will not only not take the desired action, but will probably not return.
A good lead generation website can also help your sales team close more deals by filling your sales pipeline with warm leads. If you’re having a hard time getting website traffic, one of these eleven factors could be to blame.
- Your website is out of date or unresponsive
Outdated or unresponsive websites seriously affect your company’s SEO and could even make your online presence obsolete in extreme cases. Very often, B2B companies drop their web presence, a serious mistake regarding B2B lead generation.
Your final customer, regardless of who they are, expects a pleasant user experience. Make sure people can easily view your website on a mobile device, that it’s intuitive and easy to use, and that you’re using contact forms intelligently to capture leads from website visitors.
- Your website does not have a value proposition
A value proposition lets your customers know what they can expect from their investment in your business, and is one of the critical factors in proper lead generation marketing.
On your website, don’t only talk about yourself. Make a point to target your clients and let them know what benefits await them if they invest.
- You have no presence on social networks
Don’t disregard social media lead creation if you want to stay competitive. Social networks are vital for all businesses, even for those B2B operations.
Make sure the type of social network you are using is conducive to your customers and that you are engaging them with a variety of different posts.
Social media also increases your overall digital footprint, helping you move up in search engine rankings. This digital footprint allows you to improve your SEO lead generation because more people see your website and your social networks and click on them frequently.
- Your website is not part of a strategic plan
Your website should be part of your strategic plan and your overall lead generation campaign. It’s your digital marketplace, the first thing most potential customers see, and an integral part of your business.
So if it’s been a while since you updated your website, it’s time to get down to business. Your website can be the focal point for smart lead generation strategies if you take the proper steps to ensure it’s designed to get leads.
- You do not have a target audience
One of the golden rules of any successful business strategy is knowing your audience. Having a target audience helps you hone in on your message and create crisp, personalized content that engages them.
The first thing you need to do is identify your target audience, and then revamp your website to speak specifically to them.
- Your website is not getting enough visitors
Sometimes it’s just simple; your website is not getting enough hits. There are several reasons why this could be happening, such as problems with your SEO strategy, a bad social media strategy, or if your website is not responsive. Google could penalize you for it.
There are many ways to drive traffic to your website and get new leads. Start implementing them today and you should see real progress.
- You are not producing new content
Content is definitely vital. If you’re not producing solid, personalized content that your audience wants to consume, you’ll simply lose traffic.
Think about what would appeal to your target audience and constantly create new content for them. You can also promote your content on your social platforms for additional exposure.
- Your content is not attractive
Having content is one thing. Having engaging content that keeps your audience on their toes is even better. Understanding your customer’s buyer journey and creating compelling content that puts them at the center of the narrative is essential.
Focus on the benefits, not just what you can provide. Making content a part of your inbound marketing services is a great way to develop lead magnets and build your business.
- Your website lacks a call to action
One of the best ways you can get people to interact with your website is by telling them what to do. If your website doesn’t have calls to action or directives, you just won’t get the results you want. Using buttons and forms can help guide viewers to take action on your site.
- Your website has no landing pages
Landing pages are a great approach to improving your online presence and SEO performance. In fact, according to HubSpot, businesses with 30+ landing pages get seven times more leads than others with only one to give.
Landing pages are also great ways to tap into new markets or geographic locations. So make them an important part of your strategic plan and try to add as many as possible.
- Complicated landing pages and contact forms
Landing page or form shouldn’t force visitors to figure out where they need to go to take the next step. If the call to action is tucked in at the bottom of the text or if the contact form can’t be filled in, you won’t generate the leads you want.
Keep lead generation pages simple and make sure they work every time someone clicks on them.
Stick to a clean layout, with minimal graphics and fields. Put the most important information in front of the visitor’s eyes and separate it from secondary information.
We at Small Biz Web Design Studio spent years developing and managing successful lead generation strategies for our clients. Website design by Small Biz Web Design Studio will ensure the same for you. To speak with a strategist, please contact us right now.
Meta title & description:
11 Vital Reasons Why Your Website Is Not Generating Leads – Small Biz Web Design Studio
Are you getting as many leads as you could? Website design by Small Biz Web Design Studio will increase your leads, customer base, and online presence. Call us today!